Microsoft also has a deal with Electronic Arts to include EA Play inside Game Pass-so every Game Pass subscription now includes EA’s own subscription service, with dozens of EA classics from the last three console generations. Game Pass already had a deep lineup that features most of Microsoft’s first party games, including the entire Halo and Gear of Wars series, along with a rotating selection of top games from third party publishers and independent developers. Will it work long term? Who knows, but for now it’s a fantastic deal for consumers. Microsoft is banking hard that a subscription service like this is the future of gaming, with its acquisition of Zenimax and proposed purchase of Activision Blizzard eyed to keeping the Game Pass content pipeline chugging along. Game Pass consistently adds great games every month, and once you subscribe it becomes hard to stop. Microsoft’s Netflix-style subscription service lets you download hundreds of games for your Xbox or PC for as little as $10 a month, and as long as you subscribe they’ll always be on your dashboard, waiting to be played. Either way, it's anyone's game right now, and it'll be interesting to see who can truly take cloud gaming to the mainstream masses first.Xbox Game Pass has long been a bargain. NVIDIA arguably commands a technological advantage, while Microsoft undoubtedly commands a content advantage with the abundance of in-house exclusive properties in development. The only other major player in the space is NVIDIA GeForce Now. With the demise of Google Stadia, the nascent cloud gaming market is pretty much wide open for Microsoft to corner right now. This re-thinking process was potentially to add media apps and other features into the equation, although there's no telling what Keystone could actually look like once it's actually finalized. Earlier in the year, we heard that Keystone was gearing up for launch potentially as early as this year, but Microsoft took it back into the shadows to broaden its feature set. This roll out comes hot on the heels of Microsoft Gaming CEO Phil Spencer's very public teasing of the cloud-only Xbox "Keystone" prototype.
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